This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset.
Gerald C. Kane
Professor of Information Systems and Faculty Director, Shea Center for Entrepreneurship, Carroll School of Management
Anh Nguyen Phillips, Jonathan R. Copulsky, & Garth R. Andrus