Faculty Publication Highlight: Katherine Smith & Dave Stangis
Mon, Jan 22, 201821st Century Corporate Citizenship is a practical guide to building a successful business in the modern day. It is a book about leveraging all the tools, trends and assets at the disposal of business to drive bottom-line results, value chain resiliency, productivity, innovation, long-term shareowner value, and benefit for the community. This is the book that leverages corporate citizenship as a value-creating enterprise and translates sustainability, corporate responsibility, and social impact to help you create the most successful business possible in tomorrow s competitive landscape. The tools and insights presented are valuable for every business person thinking about how to differentiate their company and maximize business and social value from the sole proprietor to those working in a global megacorporation.