{"id":15395,"date":"2021-04-19T21:00:33","date_gmt":"2021-04-20T01:00:33","guid":{"rendered":"https:\/\/library.bc.edu\/answerwall\/?p=15395"},"modified":"2021-04-19T21:00:33","modified_gmt":"2021-04-20T01:00:33","slug":"why-do-companies-approve-their-product-placement-in-some-movies-over-others","status":"publish","type":"post","link":"https:\/\/library.bc.edu\/answerwall\/2021\/04\/19\/why-do-companies-approve-their-product-placement-in-some-movies-over-others\/","title":{"rendered":"Why do companies approve their product placement in some movies over others?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Like, why did Mercedes Benz allow their image to be used as Nazi cars in Raiders of the Lost Ark versus not allowing their logo in Slumdog Millionaire?<\/h2>\n\n\n\n<p>Interesting question. I did some searching in our communications databases (<a href=\"http:\/\/bit.ly\/BCCommGuide\">bit.ly\/BCCommGuide<\/a>) and found an article, where the Slumdog Millionaire director Danny Boyle states it was because MB didn&#8217;t want to be associated with &#8220;scenes of squalor&#8221; and they were happy to be in the &#8220;posh&#8221; scenes. (See: <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/bit.ly\/MBPlacement)\">bit.ly\/MBPlacement)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like, why did Mercedes Benz allow their image to be used as Nazi cars in Raiders of the Lost Ark versus not allowing their logo in Slumdog Millionaire? Interesting question. I did some searching in our communications databases (bit.ly\/BCCommGuide) and found an article, where the Slumdog Millionaire director Danny Boyle states it was because MB &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/library.bc.edu\/answerwall\/2021\/04\/19\/why-do-companies-approve-their-product-placement-in-some-movies-over-others\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why do companies approve their product placement in some movies over others?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15395","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/library.bc.edu\/answerwall\/wp-json\/wp\/v2\/posts\/15395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.bc.edu\/answerwall\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/library.bc.edu\/answerwall\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/library.bc.edu\/answerwall\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/library.bc.edu\/answerwall\/wp-json\/wp\/v2\/comments?post=15395"}],"version-history":[{"count":1,"href":"https:\/\/library.bc.edu\/answerwall\/wp-json\/wp\/v2\/posts\/15395\/revisions"}],"predecessor-version":[{"id":15396,"href":"https:\/\/library.bc.edu\/answerwall\/wp-json\/wp\/v2\/posts\/15395\/revisions\/15396"}],"wp:attachment":[{"href":"https:\/\/library.bc.edu\/answerwall\/wp-json\/wp\/v2\/media?parent=15395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/library.bc.edu\/answerwall\/wp-json\/wp\/v2\/categories?post=15395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/library.bc.edu\/answerwall\/wp-json\/wp\/v2\/tags?post=15395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}