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The New Media Designs of Political Consultants: Campaign Production in a Fragmented Era
Michael Serazio is an assistant professor in the Department of Communication whose research and teaching interests include popular culture, advertising, politics, and new media. His first book, Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013), investigates the integration of brands into entertainment content, social patterns, and digital platforms. It received the Susanne K. Langer Award for Outstanding Scholarship in the Ecology of Symbolic Form from the Media Ecology Association and the National Communication Association’s Visual Communication Book of the Year. He has scholarly work appearing in the Journal of Communication, the International Journal of Communication, Critical Studies in Media Communication, the Journal of Consumer Culture, Communication Culture & Critique, and Television & New Media, among other journals.
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